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thinksouthpaw.com

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Hard Hitting Design
Since Day One.

For over 13 years I've been helping my clients stand out from the crowd, taking what makes them so special and crafting their entire world around it.

my portfolio
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I shape experiences that help brands evolve.

I have been a product designer, a creative director, a design lead, a UX lead, a project manager, a brand consultant, and more. My focus has always been the same: coherent design evolution.

For startups, that means providing the flexibility to adapt to their growing audience. For established companies it requires a coherent evolution of their aesthetic that doesn't feel like they are pivoting away from their original values. In both cases this means paying attention to what their users are telling us and working with them, to make sure they're a part of the journey every step of the way.

I excel at helping companies launch or refresh their products and brands, improving their UX and brand image without compromising on who they are at their core.

My Story

I started my career as a designer and visual storyteller in professional wrestling, where a well crafted story is the most powerful tool that you can possess. Storytelling is one of the oldest art forms that we have developed to communicate, connect, and consolidate information and so it was here that I gained a passion for creating designs that tell stories in a visually and conceptually interesting way.

I'm a creator. I'm a storyteller and an artist. I'm a designer (and once upon a time I was a pro wrestler). I excel at working closely with my clients to deliver not just what they want but what they need. I do what I do because I love to create and it turns out to be something I'm pretty good at.

I do what I love. I do it well.
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Hard hitting design that doesn't pull any punches
13 years of work through word of mouth alone has meant I've had some rather nice things said about me.

Recognition.
What my clients have to say.

Matt Gibson

Finance and Operations, Sauce Consultants

They have significantly elevated our products with their innovative approach to design. Their creativity, attention to detail, and user-centric approach have resulted in designs that always exceed our expectations. Their ability to understand our needs and translate them into compelling designs is unmatched. Working with them has been a pleasure, and I highly recommend their services to anyone looking to work with an experienced product designer.

Lylia Jane

Project Manager, Cult of Vain

Cult of Vain's transformation under Southpaw's artistic vision was nothing short of phenomenal. Their expertise in promotional design and animated content elevated our brand to new heights, perfectly capturing the essence of accessible luxury and hedonism. Southpaw's collaboration with our team and the fetish community ensured that our events received the attention they deserved. Their work not only directed audience focus but also reinforced the core ideals of our brand. It was a pleasure working with Southpaw, and we look forward to continuing our partnership.

LSP

Producer, Adventure Tavern

Working with Southpaw has been transformative for the visual story of our organization. From dynamic videos to captivating brand visuals, they consistently deliver exceptional work with professionalism and precision. Southpaw is a joy to collaborate with, bringing vision, versatility, and an arsenal of experience to each and every project.

Ian E. Muller

Founder, Gehenna Gaming

Southpaw's skill as a designer is second only to their professionalism. I have worked with them on several projects now and have always appreciated the amount of back and forth we have throughout the process, not to mention loving the final outcome every time.

Gabriel RM

Creator, Dark Tides; Rising Waters

There is no one I would trust more with my visual marketing than Southpaw. During the course of working with them for a streamed live play of Vaesen TTRPG, they created a trailer, marketing teasers, and a brand that perfectly matched the Nordic Horror theme of the system and environmental horror of the narrative I’d crafted. This not only helped generate excitement amongst our existing audience, but drew in new viewers with an eye-catching and evocative style. Southpaw is professional, engaging, enthusiastic, and a delight to work with; I cannot thank them enough for the work they did.

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