Experience
Design
Evolution
thinksouthpaw.com
I have been a product designer, a creative director, a design lead, a UX lead, a project manager, a brand consultant, and more. My focus has always been the same: coherent design evolution.
For startups, that means providing the flexibility to adapt to their growing audience. For established companies it requires a coherent evolution of their aesthetic that doesn't feel like they are pivoting away from their original values. In both cases this means paying attention to what their users are telling us and working with them, to make sure they're a part of the journey every step of the way.
I excel at helping companies launch or refresh their products and brands, improving their UX and brand image without compromising on who they are at their core.
I started my career as a designer and visual storyteller in professional wrestling, where a well crafted story is the most powerful tool that you can possess. Storytelling is one of the oldest art forms that we have developed to communicate, connect, and consolidate information and so it was here that I gained a passion for creating designs that tell stories in a visually and conceptually interesting way.
I'm a creator. I'm a storyteller and an artist. I'm a designer (and once upon a time I was a pro wrestler). I excel at working closely with my clients to deliver not just what they want but what they need. I do what I do because I love to create and it turns out to be something I'm pretty good at.