The Deck of Fates
A complete crowdfunding page for Amoirais, made with Wrenegade Crowdfunding. I designed the page structure, reward presentation and visual treatment.
A fixed launch deadline.
The Deck of Fates is Varun Singh’s illustrated play aid for introducing unexpected events into a tabletop campaign. Amoirais brought me in alongside Wrenegade Crowdfunding to design its campaign page.
Manufacturing proofs and the launch date were already scheduled. I had to explain the deck, organise the rewards and complete the page within that timetable.
The existing artwork.
The card artwork was already established: thirteen fates, four suits each, in gold on black. I used it as the starting point for the page.
A visual link to Call to Power.
The deck’s setting uses the idea of broken things repaired in gold. I carried that into the page with black marble, gold seams and fractured section breaks.
The treatment also connects the deck to its parent game, Call to Power, through the established gold-on-black palette.
Explaining the deck and rewards.
The opening explains how the cards affect individual decisions, sessions and campaigns before introducing the reward tiers.
The pledge wall
I laid out the tiers together so backers could compare prices and contents, with the items in each bundle listed underneath.
The section that does the selling
The reward spread brings the deck, dice, Quickstart, coins, zines and GM screen into one view.
Framed like an event
The GM Bundle has a larger frame, with its contents and price shown together.
Product photographs.
Photographs show the printed cards and finishes alongside the campaign artwork.
The Coins
I also made a short animation to showcase the accompanying coin set.
Made by humans
The client’s human-made product statement appears on a white panel near the foot of the campaign. I used the contrast to separate it from the reward information.