Aprimary
Awaken
An introduction for primary-school learners.
the briefbranding · promo design
C4DI’s Academy introduces young people in the Humber to technology, digital work and entrepreneurship. I designed its visual identity and promotional materials for learners, schools and potential partners.
the problem
a future worth sticking around for
C4DI’s brief was to show young people the opportunities available locally. The identity needed to appeal to them while also working in presentations to sponsors.
It couldn’t look like another piece of homework. That was the starting point for the colour, type and shapes.
the anglebuilt from the blocks up
so I built the name out of raw shapes.
I constructed the wordmark from triangles, arcs, bars and squares, reflecting the programme’s emphasis on learning by making.
Those same shapes become graphic elements throughout the identity, so the system can extend beyond the logo.
the wordmark, assembled
the kitone system, every surface
a flexible set of marks.
The identity includes a full lockup, wordmark, symbol and individual building blocks, using electric pink and deep indigo.
the full lockup
the bracketed mark
the wordmark
the symbol
the building block
the journeyawaken · create · develop · master
Four programme stages.
Awaken, Create, Develop and Master form the ACDM sequence. The stages give the programme a structure that carries through to the promotional material.
Csecondary
Create
Business challenges for secondary-school learners.
Dsecondary / college
Develop
Practical business skills for secondary and college learners.
M18 to 24
Master
Mentoring and startup support for ages 18–24.
get involvedthree ways in
Explaining how partners can help.
The materials separate three ways to get involved: funding workshops, mentoring learners or offering practical support.
in the wildthe brand, working
Print and digital applications.
I applied the identity to an event banner, a two-sided flyer and digital artwork.
