Design that draws.

I transitioned from pro wrestling to design but the craft never changed.

Before design, I was a performer, a trainer, and a match producer. I moved across because the two crafts are fundamentally the same. One just wears different boots*.

A gimmick became a brand. A match became a marketing campaign. The crowd became the audience, and they can always tell when you're phoning it in. Every project I take on, I'm asking the same question I asked in the ring: what will make them pay attention and come back for more?

That's why I won't just execute a brief. I push on the angle you haven't considered, ask if the work is doing its job, and build a story people care about.

*editor's note: when I was performing I was actually famously known for never wearing boots. this statement in no way replaces my belief that footwear should never be worn when participating in any in-ring activities.