Strategy
Finding the angle. I work out who the brand is for, what it stands for and how it should sound, before anything gets drawn.
PositioningNamingVoiceWorkshopsEvery brand has a story. I help you tell yours.
Tell your story
I work with tabletop creators and story-led brands to shape brands that feel human, intentional, and easy to understand. See my work
I work with founders and teams to translate complex ideas into actionable brand systems that drive engagement, bring clarity, and maintain coherence for growing products and organisations.
What I do.
Identity
Logos, type and colour built as one system, so the brand holds together from a business card to a launch trailer.
LogoTypographyGuidelinesLayoutLaunch
Trailers, campaign pages and ads that give a brand its entrance, then keep people watching once it is out.
TrailersCrowdfundingLaunch adsMotionThe numbers.
7Crowdfunding campaignsCreative direction and design across tabletop launches.
£386kCombined raisedAcross those campaigns, an average of roughly £55k each.
~£50kStartup fundingPitch and promotional content that helps startups access grants and funding.
13Years independentFreelance and consultancy work with events, SMEs, startups and personal brands.
Selected work.
Personal project
Heels&Faces
Combat is the story.
My own pro wrestling tabletop RPG, built from over a decade in the business. I'm designing the rules, the visual identity, the character sheets and the campaign. Two years of playtests have reshaped the rules and the sheet.
- Role
- Designer, show runner, creator
- Timeline
- 2024 to present
Education
Good2Learn
Learning content, made at scale.
I led creative and production for four years. My team and I made over 100 educational videos, and I built the brand and the workflow that got them out of the door. At its busiest that meant 16 people across departments.
- Role
- Creative and production lead
- Timeline
- 2017 to 2021
Client: Le Destroy
TRASHUMANISM
A game about owning your own body.
A biopunk tabletop RPG set under a corporate oligarchy. I'm designing the campaign for Le Destroy's Gamefound launch: ad creatives, campaign assets and a landing page, plus the site that ties their three Trashumanism projects together.
- Role
- Campaign and web design
- Client
- Le Destroy
Actual play
Trailers & opening titles
Make a stranger want episode one.
Seven actual-play shows for World of Darkness, Gehenna Gaming and independent producers. Trailers, opening titles, broadcast graphics and brand identities.
- Role
- Trailer and motion designer
- Shows
- Hunter: Garage, Dark Tide, ATL by Night and more
Product design
Siemens Gamesa MyTime
Shift management for a 750-person factory.
A time and attendance system for the Siemens Gamesa wind turbine factory in Hull, built with Sauce Consultants. It is still in use and has grown to handle absence and holiday requests.
- Role
- UX and visual design
- Partner
- Sauce Consultants
Branding
C4DI Academy
A brand young people would want to be part of.
Visual identity and promotional material for the Academy that introduces young people in the Humber to technology, digital work and entrepreneurship.
- Client
- C4DI
- Role
- Branding and promo design
Other work.
Hover to pause. Click a tile for the details.
How I can help.
Bring me on board for a single piece of work or to oversee the entirety of a project. I'm happy working within an existing system or building the entire foundation of your creative direction.
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01
Branding
Brand strategy, naming and visual identity.
StrategyNamingIdentity -
02
Motion
Trailers, opening titles, logo animation and campaign videos.
TrailersTitlesLogo animation -
03
User experience
Website and app design, user journeys and prototypes.
WebsitesJourneysPrototypes -
04
Promo
Crowdfunding pages, campaign artwork and launch ads.
CrowdfundingArtworkLaunch ads
I'm Tuesday. Designer, director and former pro wrestler.
Wrestling taught me that a good story needs a clear hero, a better villain, and a finish the crowd believes in. Design is the same job with different tools: find the angle, pace the reveal, and know when to cut something.
These days I work across branding, motion, and product design, with a soft spot for tabletop games. I'm also making Heels&Faces, my own wrestling RPG, and I run a few tabletop games of my own.
13 years of work, all through word of mouth.
There is no one I would trust more with my visual marketing than Tuesday. They created a trailer, marketing teasers and a brand that perfectly matched the Nordic Horror theme of the system and the environmental horror of the narrative I’d crafted. Tuesday is professional, engaging, enthusiastic, and a delight to work with.
Got a story that needs telling?
Tell me what you're making, what you need and when you need it. A rough brief is fine if you're still working it out. I'll tell you straight whether I can help.
hello@thinksouthpaw.com