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the long gamebranding · content · pipeline design

Good2Learn

I led creative and production work for Good2Learn from 2017 to 2021. My team and I produced over 100 educational videos, and I developed the brand and workflow used to deliver them. At its largest, the production involved 16 people across departments.

rolecreative &
production lead
timeline2017 → 2021
phases03 core builds
team at peak16 across depts
□the brief

Making learning content at scale.

Good2Learn needed an online platform to support school-aged children alongside their classroom lessons. I joined at the start to develop the content and a repeatable production process.

a quick note

I only have permission to show the earliest video content. The workflow diagrams below show the process I developed across the project.

✦the workthree phases, four years
01phase one
round one · the core

building the thing itself

SEND guidance shaped the lesson pacing, scripts and animation style from the start.

I developed the visual approach and production process, then made the first twenty videos with another animator. My work covered adapting lesson plans into scripts, running filming sessions, editing and animation.

SEND guidanceconcept animationscriptwritingproduction processediting
phase one · on set The first Good2Learn studio setup, green screen and softboxes
above: early production. lesson plan to script, live on the laptop.
phase one · in the room A Good2Learn production meeting, early in phase one
above: an early production meeting, phase one. that's me on the right, tablet out, arguing for the process this page describes.
02phase two
round two · scaling up

more hands, more videos

For the second phase, an external company handled filming while I focused on animation and post-production.

I added a third animator and a project manager, and coordinated the handoffs between the filming company, our team and the client.

team leadanimationpost productionclient liaison
early cuts · working with external footage
above: a few early cuts from the phase two slate. these came from the external footage, before the look was fully mine, but you can see the lessons taking shape.
03phase three
round three · the full picture

back in house, end to end

Filming returned in-house for phase three. I worked on pre-production, managed the team and oversaw progress through the shoot.

I then handled post-production, including compositing, colour grading, keying, rotoscoping and animated assets.

pre-productionteam managementcompositingcolour graderotoscopingasset production
behind the scenes Filming a presenter against the green screen
above: on brand and on camera. a presenter mid-take, from the early shoots.
▤the pipelinethe part i am proudest of

a process built to last

I built these workflows to coordinate a remote team of sixteen across separate departments. They define the steps from scripting to final delivery, with responsibilities and review points at each stage.

Good2Learn video flow, from scripting through animation to final render
the video, top to bottom
The 2021 draft video workflow diagram, initiation to handover
the full workflow · initiation, project & handover phases
Responsibilities, review points and change requests are recorded throughout the workflow. good2learn 2021 · draft video workflow

The output.

Over four years, my team and I produced more than a hundred videos for the platform.

I also edited lesson snippets and quick tips for social media, extending the use of the material we had already produced.

03phases, start to finish
04 yrs2017 to 2021
16on the team at peak
100+videos, mine & my team's
from scratch

starting something from the ground up?